Applying Resource Scarcity Theory to Franchising: The Effect of Industry Choice and Age on Franchise Success and Satisfaction

This study investigates the impact of industry category and age on franchise business ownership job satisfaction. The selection choice a owner could be explained through resource scarcity theory. decision to become or not an entrepreneur is based access possession resources. In addition, might explain type chosen pursue entrepreneurship. quantitative used comparative research model gauge whether satisfaction ownership. Findings reported in this indicated that, contrast previous non-franchisee entrepreneurs, was correlated higher owning operating franchise. Moreover, significant differences were identified across industries.